Pay per Click
Pay per Click is one of the most effective ways to generate leads and increase awareness for your business, product or services. From the name itself, You Pay per every Click, as simple as that. There is a slight catch though, not every click carries the same value and that makes targeting a vital step in any PPC Campaign. Understanding your target avatar ( Audience ) at an early stage of the campaign will provide a strong foundation for the whole campaign. Questions like their demographics, location, income bracket, life event e.t.c are some of the pointers you need to determine before setting up any paid campaign.This will help you save a lot on potential wasted Ad spend.
Map out the buyer’s journey for every individual product or services that you are offering, obviously you can bundle similar products and services together. Determine what problems they might be facing that you have the solution for.
How do they start their search for a solution, are they even aware that they have a problem ? Which keywords are informational and which ones are transactional ?
Although a user becomes less likely to click on a Remarketing Ad, thos that do click are twice as likely to convert. Larry Kim